• El Impacto de la Globalización sobre las Estrategias de Mercadotecnia 

      Alfaro-Roman, Alexander; Hidalgo-Mesen, Alexander; Zeledón-Lostalo, Eugenia (Instituto Tecnológico de Costa Rica, 2001)
      The following investigation objective is to explain the transformation that the marketing strategy formulation in some big national and foreign businesses in Costa Rica, regarding the Globalization process has done. The ...