Brand Identity: Construyendo una tribu
Educational Resource
Abstract
Este documento describe la metodología que recomiendo para el desarrollo de una identidad de marca. Está pensado para que los lectores aprendan los principales aspectos que se deben tomar en cuenta cuando se diseña una marca y por qué son importantes.
This document describes the methodology I recommend for the development of a brand identity. Is designed so that readers learn the main aspects that should be taken into account when designing a brand and why they are important.
Resource type
Narrative textIntended users
LearnerDifficulty
Very easyEducational level
Subject
Language
SpanishKeyword
Diseño, Marcas, Identidad, Desarrollo, Personal.Structure
AtomicThis structure corresponds to individual objects. For example, images, charts and figures.
Aggregation Level
1The lowest level of aggregation. For example, multimedia or fragments.
Status
RevisedInteractivity Type
ExpositiveContext
Classroom, Home.Cognitive Process
Implement, Understand, Investigate.Share
Metrics
Collections
- Diseño industrial [12]
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