Listar por autor "Esquivel-González, Carlos"
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Propuesta de un plan de mercadeo para el club especializado en adulto mayor “Otoño Índigo” en San Ramón, Alajuela, Costa Rica
Esquivel-González, Carlos; Barquero-Vega, José Pablo; Alfaro-Rojas, Karen; Salazar-Cartín, Kemberly (Instituto Tecnológico de Costa Rica, 2017)The business of specialized products and services for the senior adult population is only beginning to become relevant in Costa Rica. Given the identification of the need in the market, the scope of the project was ...