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dc.contributor.advisorVíquez-Paniagua, Gabrielaes
dc.contributor.authorPérez-Solera, Dayan Francinny
dc.descriptionProyecto de graduación (Bachillerato en Administración de Empresas) Instituto Tecnológico de Costa Rica, Escuela de Administración de Empresas, 2015es
dc.description.abstractThis marketing research has the main objective of developing a portfolio of products and implementing marketing strategies for Asociación Solidarista de Empleados, Tecnológico de Costa Rica Campus San Carlos (ASET). The investigation used a quantitative approach and had three sample populations which were the employee’s associates, non-associated employees, and the students at Tecnológico Campus San Carlos. The technique used for the investigation was a survey designed for each population. The survey was implemented through a random probability sample and applied to 68 employee’s associates and 108 students. A poll was used for 14 non-associated employees. At the end of the investigation, it was determined that the current portfolio of products does not meet the needs and desires of the associates and non-associated. In addition, the techniques of communication, promotion, and dissemination used are deficient. For this reason a new portfolio of products and appropriate marketing strategies is
dc.publisherInstituto Tecnológico de Costa Ricaes
dc.rightsAttribution-NonCommercial-NoDerivs 3.0 Costa Rica*
dc.subjectCartera de productoses
dc.subjectEstudio de mercadoses
dc.titleEstudio de mercado para desarrollar una cartera de productos y estrategias de mercadeo para la Asociación Solidarista de Empleados del Tecnológico Sede San Carlos, ASETes

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Attribution-NonCommercial-NoDerivs 3.0 Costa Rica
Except where otherwise noted, this item's license is described as Attribution-NonCommercial-NoDerivs 3.0 Costa Rica