Instamercado
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Date
Authors
González-Moya, Fabiola
Journal Title
Journal ISSN
Volume Title
Publisher
Instituto Tecnológico de Costa Rica
Abstract
El concepto de Instamercado nace de la idea de
una persona de brindar una alternativa a la manera
tradicional de venta y compra de productos de
primera necesidad, partiendo principalmente de
la dificultad que conlleva realizar esta actividad
para una persona actualmente. Aspectos como
tiempos límitados fuera de horas laborales,
congestión vial y un estilo de vida ajetreado, son
solamente algunos de los aspectos que justifican
una solución.
Según esto la empresa plantea una forma de
ahorrarle a sus usuarios el enfrentarse a estas
situaciones con el objetivo de evitar el tener
que desplazarse hasta un establecimiento físico
para realizar compras en el supermercado. La
solución propuesta para este problema consiste
en una alternativa digital que le permita hacer sus
compras desde el lugar que deseen.
Es así como Instamercado pretende ser una
plataforma enfocada en satisfacer las necesidades
de compra, entrega y experiencia ideales. A
continuación se detalla el proceso realizado para
cumplir con el objetivo planteado.
The concept of Instamercado is born from the idea of offering an alternative to the traditional way of selling and buying products of first necessity, starting mainly from the difficulty involved in carrying out this activity. Aspects such as limited time, outside working hours, road congestion and a busy lifestyle are just some of the reasons that justify creating a solution. According to this, the company proposes a way to save its users from facing these situations in order to avoid having to travel to a establishment and buy groceries in the supermarket. The solution proposed for this problem is a digital alternative that allows you to make your purchases from the any place you want. This is how Instamercado intends to be a platform focused on satisfying the ideal purchase, delivery and experience needs. Below is a detailed description of the process carried out to satisfy the stated objective.
The concept of Instamercado is born from the idea of offering an alternative to the traditional way of selling and buying products of first necessity, starting mainly from the difficulty involved in carrying out this activity. Aspects such as limited time, outside working hours, road congestion and a busy lifestyle are just some of the reasons that justify creating a solution. According to this, the company proposes a way to save its users from facing these situations in order to avoid having to travel to a establishment and buy groceries in the supermarket. The solution proposed for this problem is a digital alternative that allows you to make your purchases from the any place you want. This is how Instamercado intends to be a platform focused on satisfying the ideal purchase, delivery and experience needs. Below is a detailed description of the process carried out to satisfy the stated objective.
Description
Proyecto de Graduación (Bachillerato en Ingeniería en Diseño Industrial) Instituto Tecnológico de Costa Rica, Escuela de Diseño Industrial, 2019